The Strategy Room Blog

In the months since the launch of The Strategy Room we have been hard at work on quite a number of projects. …

By Andre Steenekamp As the adage goes, you can’t win the lottery unless you buy a ticket.  In the same vein, you …

By Andre Steenekamp Background Traditionally, Search Engine Marketing  (PPC) was charged out at a flat fee of 20% on gross media spend. …

By Andre Steenekamp The revolution of the future may continue to be televised, but more and more consumers will be watching it …

A recent article in Time magazine entitled ‘The Death and Life of The Shopping Mall’ really haunted me. It’s a harrowing tale of …