The Real Cost of App Marketing: Why Retention is the New Acquisition, Part Two.
Okay, I promised a follow up to my post on Retention is the New Acquisition and here it is. My first foray into App marketing was for a bank, a little over 15 years ago. We ran download campaigns directly to online banking clients as a ‘soft’ target before moving on to the banks’ customers […]
The Real Cost of App Marketing: Retention is the New Acquisition
Remember when getting app downloads was the ultimate victory? Those days are long gone. In today’s saturated app marketplace, the real battle isn’t getting users through the door – it’s keeping them there. And the numbers are sobering: according to AppsFlyer’s 2024 Uninstall Report*, over 50% of downloaded apps are uninstalled within just 30 days. […]