The Power of Natural Intelligence: A Human-Centred Approach to Marketing
In today’s rapidly evolving digital landscape, marketers are constantly bombarded with new technologies promising revolutionary results. While artificial intelligence has undoubtedly transformed our industry, at The Strategy Room, we believe something fundamental is getting lost in the algorithmic noise: the human element. Introducing Natural Intelligence: Marketing’s Missing Link Natural Intelligence (NI) is our holistic approach […]
The Real Cost of App Marketing: Why Retention is the New Acquisition, Part Two.
Okay, I promised a follow up to my post on Retention is the New Acquisition and here it is. My first foray into App marketing was for a bank, a little over 15 years ago. We ran download campaigns directly to online banking clients as a ‘soft’ target before moving on to the banks’ customers […]
The Real Cost of App Marketing: Retention is the New Acquisition
Remember when getting app downloads was the ultimate victory? Those days are long gone. In today’s saturated app marketplace, the real battle isn’t getting users through the door – it’s keeping them there. And the numbers are sobering: according to AppsFlyer’s 2024 Uninstall Report*, over 50% of downloaded apps are uninstalled within just 30 days. […]
Is Out of Home in your digital strategy?
If it looks like digital and it acts like digital, it probably is digital. Programmatic digital out of home advertising, or pDOOH, is now available as a digital media buy on a CPM basis. Gone are the days of booking sites long term and negotiating rates with multiple media owners. Now you simply open your […]
Forget the Metaverse and say hello to ChatGPT
Last year I couldn’t have a meeting with a client or a discussion with a marketer without the subject of the Metaverse being raised. Everyone I spoke to wanted to know what they should be doing for their brands and products in the Metaverse. After much research and debate, I could not find a single […]