The Real Cost of App Marketing: Retention is the New Acquisition
Remember when getting app downloads was the ultimate victory? Those days are long gone. In today’s saturated app marketplace, the real battle isn’t getting users through the door – it’s keeping them there. And the numbers are sobering: according to AppsFlyer’s 2024 Uninstall Report*, over 50% of downloaded apps are uninstalled within just 30 days. […]
AI in your pocket.
It’s been a little over a year since ChatGPT exploded onto our socials and we were stunned into silence, wondering if we were all going to lose our jobs to the AI Bots. I can report that I for one, have fought off Claude, Bard, Chinchilla and their friends and still have my job. For […]
Is Out of Home in your digital strategy?
If it looks like digital and it acts like digital, it probably is digital. Programmatic digital out of home advertising, or pDOOH, is now available as a digital media buy on a CPM basis. Gone are the days of booking sites long term and negotiating rates with multiple media owners. Now you simply open your […]
Forget the Metaverse and say hello to ChatGPT
Last year I couldn’t have a meeting with a client or a discussion with a marketer without the subject of the Metaverse being raised. Everyone I spoke to wanted to know what they should be doing for their brands and products in the Metaverse. After much research and debate, I could not find a single […]