Three things your company should always consider on Social Media

Jul. 26, 2017 by

By Andre Steenekamp As the adage goes, you can’t win the lottery unless you buy a ticket.  In the same vein, you can’t win at social media marketing unless you are actually on social media. However, just being there does

The Online Agency Remuneration Challenge

Jul. 26, 2017 by

By Andre Steenekamp Background Traditionally, Search Engine Marketing  (PPC) was charged out at a flat fee of 20% on gross media spend. This worked well for years until the traditional ATL media agencies, like The Media Shop, et al, realised

Programmatic video – the real-time future of visual brand storytelling has arrived

Jul. 26, 2017 by

By Andre Steenekamp The revolution of the future may continue to be televised, but more and more consumers will be watching it unfold on their mobile devices rather than on their TVs. As marketers, we need to be preparing ourselves