The Strategy Room

The Power of Natural Intelligence: A Human-Centred Approach to Marketing

Using AI to extract insights from AI

In today’s rapidly evolving digital landscape, marketers are constantly bombarded with new technologies promising revolutionary results. While artificial intelligence has undoubtedly transformed our industry, at The Strategy Room, we believe something fundamental is getting lost in the algorithmic noise: the human element. Introducing Natural Intelligence: Marketing’s Missing Link Natural Intelligence (NI) is our holistic approach […]

AI in your pocket.

Ai is a tool

It’s been a little over a year since ChatGPT exploded onto our socials and we were stunned into silence, wondering if we were all going to lose our jobs to the AI Bots.  I can report that I for one, have fought off Claude, Bard, Chinchilla and their friends and still have my job. For […]

Forget the Metaverse and say hello to ChatGPT

An Ai Robot in the Metaverse wasteland.

Last year I couldn’t have a meeting with a client or a discussion with a marketer without the subject of the Metaverse being raised.  Everyone I spoke to wanted to know what they should be doing for their brands and products in the Metaverse. After much research and debate, I could not find a single […]