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What is killing the shopping mall?

Sep. 26, 2017 by

A recent article in Time magazine entitled ‘The Death and Life of The Shopping Mall’ really haunted me. It’s a harrowing tale of the mass closure of retail stores and the shopping malls they inhabit across America. As an evangelist of

ICS website

The Strategy Room goes live with new ICS site

Aug. 8, 2017 by

In the months since the launch of The Strategy Room we have been hard at work on quite a number of projects.  We are so proud of our latest project to see the light of day.  It is the new

Three things your company should always consider on Social Media

Jul. 26, 2017 by

By Andre Steenekamp As the adage goes, you can’t win the lottery unless you buy a ticket.  In the same vein, you can’t win at social media marketing unless you are actually on social media. However, just being there does

The Online Agency Remuneration Challenge

Jul. 26, 2017 by

By Andre Steenekamp Background Traditionally, Search Engine Marketing  (PPC) was charged out at a flat fee of 20% on gross media spend. This worked well for years until the traditional ATL media agencies, like The Media Shop, et al, realised

Programmatic video – the real-time future of visual brand storytelling has arrived

Jul. 26, 2017 by

By Andre Steenekamp The revolution of the future may continue to be televised, but more and more consumers will be watching it unfold on their mobile devices rather than on their TVs. As marketers, we need to be preparing ourselves