The Strategy Room Blog

I love scuba diving. Apart from meditating when no-one is home, it’s the one activity where I experience complete serenity – no …

It’s been a little over a year since ChatGPT exploded onto our socials and we were stunned into silence, wondering if we …

If it looks like digital and it acts like digital, it probably is digital. Programmatic digital out of home advertising, or pDOOH, …

Last year I couldn’t have a meeting with a client or a discussion with a marketer without the subject of the Metaverse …

In the months since the launch of The Strategy Room we have been hard at work on quite a number of projects. …

By Andre Steenekamp As the adage goes, you can’t win the lottery unless you buy a ticket.  In the same vein, you …

By Andre Steenekamp Background Traditionally, Search Engine Marketing  (PPC) was charged out at a flat fee of 20% on gross media spend. …

By Andre Steenekamp The revolution of the future may continue to be televised, but more and more consumers will be watching it …

A recent article in Time magazine entitled ‘The Death and Life of The Shopping Mall’ really haunted me. It’s a harrowing tale of …